This article originally appeared April 12, 2018 in The Wall Street Journal, written by Norm Conley, JAG’s CEO and CIO.

If you aren’t a practitioner of momentum investing, you might fall prey to the common misconception that it’s a de facto term for risky or aggressive. That’s far from the case. In fact, as part of a diverse actively managed portfolio, momentum investing can actually increase risk-adjusted returns.

In the simplest terms, momentum is a style of investing that focuses on purchasing securities that are appreciating in price relative to peers in the broader market, and then selling those securities when they start to fall in…

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